Friday, February 08, 2008

Jesús Malverde (click here)

Last month, Cervecería Minerva, a Mexican microbrewery in the central-western state of Jalisco, introduced a beer called Malverde. Company officials said they chose Malverde’s name and image for its label because he was the most recognizable and admired figure in focus groups.

“Drug smugglers drink it like holy water,” Sergeant Garcia said.